interesting article i found on digg about trent reznor titled

“Trent Reznor: Singlehandedly Fixing the Music Industry?

Will new marketing techniques, a la Radiohead’s In Rainbows, be able to fix the music industry? Trent Reznor is the latest example that they certainly have a chance.

Earlier this year, Radiohead released their album In Rainbows as a digital download for whatever price one wished to pay for it. Radiohead was lauded as the first to take the steps toward redefining the broken record industry.

However, Radiohead’s manager has also made it known that they probably won’t try a similar marketing strategy again. Trent Reznor, of Nine Inch Nails fame, has decided to take things one step further.

In an interview with the Australia Broadcasting Corporation, Reznor was quoted as saying, “I think the way [Radiohead] parlayed it into a marketing gimmick has certainly been shrewd…if you look at what they did, it was very much a bait and switch, to get you to pay for a Myspace quality stream as a way to promote a traditional record sale.” “

you can read the full thing here:

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