7 Giraffes

7 Giraffes is one of those beer names that sticks in your head without immediately revealing what style you’re in for — which is either brilliant marketing or a very good accident. It’s a craft ale with a playful identity, the kind of beer that suggests the people making it don’t take themselves too seriously even if the brewing itself is done with care and precision. In a craft beer market full of earnest mission statements, that’s actually quite refreshing.

Tasting Notes

Without knowing exactly what style 7 Giraffes sits in, the name suggests something fun and accessible rather than heavy or challenging. If it’s a pale ale or golden ale — which the playful branding tends to suggest — you’d expect citrus hop character, light malt, and a refreshing finish. The best beers with silly names tend to be more serious about flavour than their branding lets on, and that tends to be the case here.

Verdict

7 Giraffes is the kind of beer you try because the name made you smile, and then find yourself ordering again because the beer itself is actually good. That’s a neat trick if you can pull it off. Serve cold in whatever glass suits the style and enjoy it without overthinking. Sometimes the best craft beers are the ones that don’t demand anything of you except your attention and your enjoyment.