Cyber Essentials is a UK government scheme to educate business about the most basic elements for cyber security
Firewalls
Patching
Antivirus/malware detection
Etc
Company can be certified, which shows to your customers that you are aware of the risks and have mitigated some risk and are applying the best practices
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Company I work for are certifified for Cyber Essentials, we recently started doing this a couple of years ago, we got our uk offices certified.