Google basefeed new specifications go live tomorrow sept 22nd

Just incase you use google basefeed (google merchant, or google shopping) their new specifications go live tomorrow, sept 22nd 2010.

basically you need to have a brand, a UPC / EAN and a manufacturer part number for everything, and if you sell clothes then you need a google product type and a google product category added to your existing feed.

here is the announcement

*Understanding Changes to Product Search UK:
*Providing High-Quality Data:
*Troubleshooting Tools:

this is what they will do to you if you dont

full spec is available at

there is also a ‘submit test feed’ option in the merchants dashboard > data feeds
you can upload a file and google will check that it works and has all the required attributes and will even give you a csv with the errors in it.

Leave a Reply