seaker from spotify. does your product need repositioned?
understand how you want people to think about you in the marketplace
positioning isnt something you make up, its something that you find by looking where you are – by analysing inputs
channel integrations are massive for spotify plus
dont have a support team, have a ‘customer success’ team and get them to share the usage patterns that succesful clients use (eg articles, tutorias, newsletters, etc)